Buchanan & Company
Brand Identity
Independent financial services for businesses and individuals
A new identity to reflect changes within the business, including an expanded team of four family members and the introduction of new accreditation and financial systems.
The logo represents unity and forward momentum as the business moves into the future. New brand elements including logo, colours, shapes, typography and imagery combine to bring a confident and approachable visual personality.
PROJECT SUMMARY
Brand Identity
Logo Design
Brand Guidelines
TESTIMONIAL
“We contacted Tom when we were rebranding our family business and wanted a new logo. We came away with so much more than that; Tom’s expertise and support enabled us to think more deeply about our identity and branding. Tom produced a range of logos for us to choose from, all of which were unique, designed with a level of depth and thought we were genuinely touched by. When we look at our new logo now we feel proud of the business.”