Hammerite Paint
Packaging & Identity
Bringing a long established metal paint brand up to date
When AkzoNobel acquired the Hammerite brand, they wanted to develop it to reflect changes in the market.
First the core range was repositioned to appeal to a broader global consumer base. The Hammerite shield was updated with imagery to make the packaging more accessible and consumer friendly. Then a new sustainable water-based formula called Ultima was created to further extend the reach of the brand.
PROJECT SUMMARY
Brand development
Brand identity
Name creation
Packaging
Illustration
Guidelines