Rugby League World Cup 2021
Brand Identity
Building stronger connections with a worldwide audience.
In a breakthrough moment for Rugby League, the men's, women's and wheelchair games will come together for the first time in England. The Rugby Football League needed a new brand identity to support the hosting of the World Cup which could engage new audiences and connect across all marketing channels.
The design reflects strength and inclusivity with the unification of the three tournaments into one unique event.
PROJECT SUMMARY
Brand identity
Literature
App
Advertising
Digital banners
Stadium banners
England team kit
Tournament ball