The Horticultural Trades Association:
Brand Identity
Growing the appeal of garden gifting across the UK
The National Garden Gift Voucher scheme is the UK’s longest running promotion of gardening and gardening good causes. The scheme was being separately marketed as paper vouchers and plastic cards, and needed combining into a single offering.
The new branding was designed to reflect the schemes’ heritage and its friendly giving nature.
PROJECT SUMMARY
Brand identity Merchandising
Signage